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Publishing House was established in Moscow in 2000 by the group
of one of the largest Russian Advertising and Publishing companies'
top managers. Making decision to launch the project was the
result of one and a half years of researches and spade-work,
directed towards the analysis of world experience and creating
the strategy of promoting the product, absolutely new for Russia,
which is comics.
At present moment the main aim of the company is to issue and
to promote the best Russian and foreign comics products for
the readers, living in all the regions of the former USSR. In
order to obtain such result, a team of professionals, having
five year's experience in the sphere of development, production
and distribution of print products, was formed; strategic agreements
were concluded with the largest Russian printing houses, wholesale
and retail networks, manufacturers of P.O.S. equipment, research
agencies and art studios.
Organizational
structure
Marketing strategy
Product strategy
Sales strategy
Our
Key Advantages