he Publishing House was established in Moscow in 2000 by the group of one of the largest Russian Advertising and Publishing companies' top managers. Making decision to launch the project was the result of one and a half years of researches and spade-work, directed towards the analysis of world experience and creating the strategy of promoting the product, absolutely new for Russia, which is comics.
At present moment the main aim of the company is to issue and to promote the best Russian and foreign comics products for the readers, living in all the regions of the former USSR. In order to obtain such result, a team of professionals, having five year's experience in the sphere of development, production and distribution of print products, was formed; strategic agreements were concluded with the largest Russian printing houses, wholesale and retail networks, manufacturers of P.O.S. equipment, research agencies and art studios.

Organizational structure
Marketing strategy
Product strategy
Sales strategy
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